Goal: The aim of the course is to enable students to establish small businesses and startups
with the help of the Business Canvas model and to support them in making the
relevant necessary basic decisions.
Course description: With the help of this course, students will be introduced to individual and group
forms of creative decision-making and will be enabled to use all functionalities of the
Business Canvas model, analysing the system of customers, services, channels, core
competencies, resources, processes and partners, identifying relevant costs, revenue
strategies and pricing techniques.